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Utilizing location in mobile sports marketing
In one recent sports management post, we discussed the various marketing principles that carry over to the sports world. One of these strategies sports marketers are taking advantage of is a common buzzword these days — location based marketing. What exactly is location based marketing? And how are sports management professionals utilizing it to bring fans […]
Read More...September 13th, 2017
Posted in Sports Management
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Sports Job Profile: Sports Information Director
Sports information directors are tasked with documenting and publicizing the accomplishments of athletes and teams for the school or league they represent, typically working as a liaison between the school or league and the local or national media, according to one article on The Balance. “As seasons cross over, sports information directors can face long […]
Read More...September 8th, 2017
Posted in Sports Management
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