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The future of design: preparing for a career in the ever-changing world

William Woods Undergraduate

The speed of technological change continues to raise concerns among designers regarding their place in the future. From streaming and cloud processing to machine learning and augmented/virtual reality, designers today are faced with the ever-changing definition of information as something fixed. Instead, “the ‘page’ and ‘edition’ today are fluid interactions, often customizable for particular users […]

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June 17th, 2019

Posted in Graphic Design

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Graphic Design Career Spotlight: Creative Director

William Woods Undergraduate

Having a vision for how one’s career will progress over time, is an important part of long-term career planning. For graphic designers, one of the most coveted senior positions is a creative director. Creative directors earn upwards of $140,000 per year, according to Glassdoor.com. While this role may not be right for everyone, understanding this […]

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May 13th, 2019

Posted in Graphic Design

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Treading Print & Digital Boundaries: Building the right skills for a graphic design career

William Woods Undergraduate

For anyone who has recently eyed job sites for graphic design opportunities, phrases such as “ability to apply design skills across print and digital” or “production of wide range of print, photography, video and web related graphics,” are not uncommon. Many employers are searching for candidates that offer plurality of skills and can assist with […]

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February 20th, 2019

Posted in Graphic Design

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The key to creativity: How graphic design students can draw inspiration from everyday life

William Woods Undergraduate

As a graphic designer, it is important to maintain one of the driving forces behind everything you produce: creativity. The key to creativity is that inspiration is everywhere around you; from the museum down the block to the shirt you’re wearing right now. From a holistic view of a city to a close look at […]

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August 8th, 2018

Posted in Graphic Design

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Why graphic designers benefit from having photography skills

William Woods Undergraduate

Students who are earning a Bachelor of Arts or Bachelor of Fine Arts in Graphic Design at William Woods University will have an opportunity to study photography through one of their core course requirements, ART 256 – Digital Imaging. This course covers the basic principles and techniques of digital photography by teaching students how to […]

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May 14th, 2018

Posted in Graphic Design

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Design for Good: How graphic design aids social change

William Woods Undergraduate

A recent study by the Lovell Corporation finds that Millennials and Generation Z tend to seek meaningful work that not only fulfills their personal goals but also creates social impact and change. In the graphic design community, this trend can be observed through a growing interest in Design for Good projects. The American Institute of […]

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March 29th, 2018

Posted in Graphic Design

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Tips for graphic design majors on preparing your portfolio for a job interview

William Woods Undergraduate

Bachelor of graphic design students know that preparing your portfolio is one of the most important things you will do during your undergraduate career. Your portfolio will become a critical element of how employers evaluate your candidacy for a particular position. Throughout your coursework at William Woods University, you’ll have an opportunity to design various […]

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March 12th, 2018

Posted in Graphic Design

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Common design studio titles and hierarchy

William Woods Undergraduate

If you are earning a bachelor’s degree in graphic design, then you may one day work or intern at a design studio or agency. While every studio environment and culture is slightly different, many studios stick to a similar hierarchy when it comes to key roles and responsibilities. The following are some of the common […]

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December 7th, 2017

Posted in Graphic Design

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