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Utilizing location in mobile sports marketing
In one recent sports management post, we discussed the various marketing principles that carry over to the sports world. One of these strategies sports marketers are taking advantage of is a common buzzword these days — location based marketing. What exactly is location based marketing? And how are sports management professionals utilizing it to bring fans […]
Read More...September 13th, 2017
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Sports Job Profile: Sports Information Director
Sports information directors are tasked with documenting and publicizing the accomplishments of athletes and teams for the school or league they represent, typically working as a liaison between the school or league and the local or national media, according to one article on The Balance. “As seasons cross over, sports information directors can face long […]
Read More...September 8th, 2017
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What does a sports marketer do?
All sport management majors at William Woods take several business courses, including marketing — as no matter what career you choose in sports management, an understanding of the role marketing plays is an inevitable necessity. Sports marketing as a career path is a popular choice for those interested in working in sports. Jobs are plentiful, and the […]
Read More...July 31st, 2017
Posted in Sports Management
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Volunteer — and boost your sports career opportunities
Interested in a job in the sports industry? One Forbes article says it well: “The sports industry is flourishing with opportunities in all areas including: sports marketing and sponsorship, sports media (traditional and social media), sports facilities,” the article continues, “However, although there are numerous opportunities to work in sports these days, the competition to […]
Read More...June 14th, 2017
Posted in Sports Management
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Sport Management Career Spotlight: Working with Aging Populations
William Woods graduates with a bachelor’s in sports management often work in areas that benefit the young — whether in youth sports organizations, schools, or professional sports. But as Baby Boomers age, sports management professionals must question how sports and general fitness impacts older adults as well. In fact, this aging population is reportedly one of […]
Read More...February 9th, 2017
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What is sports psychology?
All sport management undergraduate students at William Woods take a course in Sports Psychology. But what is it? And how does it help someone interested in a career in sport management? Competition can both emotionally and mentally affect athletes of every level —professional or not. Many athletes say that the “mind game” is just as […]
Read More...December 19th, 2016
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The ‘Fulton Flash’ and sports management
In sport management students’ Introduction to Sports Management class, they learn foundations of athletics, including history and philosophy. It’s with this in mind that students at William Woods celebrate one alumna and incredible athlete: Helen Stephens, also known as the Fulton Flash. Stephens’ story is told in the State Historical Society of Missouri web archives […]
Read More...November 28th, 2016
Posted in Sports Management
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Do you have what it takes for a career in sports sales?
Earlier this year, David J. Halberstam, Director of Corporate Sales for the Miami Heat, Executive Vice President of Sports for Westwood One Radio, and Vice President of Sports Sales for CBS Sports Radio, released The Fundamentals of Sports Media and Sponsorship Sales: Developing New Accounts. For William Woods bachelors in sport management students interested in […]
Read More...June 3rd, 2016
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How sport management students can score big in the world of sports PR
It ushered LeBron from “The Traitor” to “The King Returns”. It composed the indelible “MJ All Day”, “This is Sports Center”, and ”Just Do It”. It’s PR and marketing in the world of sports. It’s strategy and identity — making a new name or redeeming an old one. It’s telling the story of sports and […]
Read More...April 4th, 2016
Posted in Sports Management
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