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Opportunities and challenges of sports marketing
Although the Winter Olympics tend to take a back seat to the summer Olympics in terms of viewership, and face the obstacle of following on the coat tails of the Super Bowl, it is still a global phenomenon streamed by millions around the world as they cheer their country on toward victory. This year, however, […]
Read More...March 19th, 2018
Posted in Sports Management
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Utilizing location in mobile sports marketing
In one recent sports management post, we discussed the various marketing principles that carry over to the sports world. One of these strategies sports marketers are taking advantage of is a common buzzword these days — location based marketing. What exactly is location based marketing? And how are sports management professionals utilizing it to bring fans […]
Read More...September 13th, 2017
Posted in Sports Management
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