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Opportunities and challenges of sports marketing

William Woods Undergraduate

Although the Winter Olympics tend to take a back seat to the summer Olympics in terms of viewership, and face the obstacle of following on the coat tails of the Super Bowl, it is still a global phenomenon streamed by millions around the world as they cheer their country on toward victory. This year, however, […]

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March 19th, 2018

Posted in Sports Management

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Approaching tough, ethical issues through your sport management degree

William Woods Undergraduate

As a bachelor in sport management student, you will encounter countless challenges and issues throughout your professional career, forced to make tough, ethical decisions and point your team in the right direction. One major question you will ask yourself: How does one foster unity amongst their team while still respecting the individual voices of their […]

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January 31st, 2018

Posted in Sports Management

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Utilizing location in mobile sports marketing

William Woods Undergraduate

In one recent sports management post, we discussed the various marketing principles that carry over to the sports world. One of these strategies sports marketers are taking advantage of is a common buzzword these days — location based marketing. What exactly is location based marketing? And how are sports management professionals utilizing it to bring fans […]

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September 13th, 2017

Posted in Sports Management

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Sports Job Profile: Sports Information Director

William Woods Undergraduate

Sports information directors are tasked with documenting and publicizing the accomplishments of athletes and teams for the school or league they represent, typically working as a liaison between the school or league and the local or national media, according to one article on The Balance. “As seasons cross over, sports information directors can face long […]

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September 8th, 2017

Posted in Sports Management

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What does a sports marketer do?

William Woods Undergraduate

All sport management majors at William Woods take several business courses, including marketing — as no matter what career you choose in sports management, an understanding of the role marketing plays is an inevitable necessity. Sports marketing as a career path is a popular choice for those interested in working in sports. Jobs are plentiful, and the […]

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July 31st, 2017

Posted in Sports Management

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Volunteer — and boost your sports career opportunities

William Woods Undergraduate

Interested in a job in the sports industry? One Forbes article says it well: “The sports industry is flourishing with opportunities in all areas including: sports marketing and sponsorship, sports media (traditional and social media), sports facilities,” the article continues, “However, although there are numerous opportunities to work in sports these days, the competition to […]

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June 14th, 2017

Posted in Sports Management

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Sport Management Course Spotlight: Social Science in Sport

William Woods Undergraduate

Understanding the social-scientific context of sports is beneficial to any sport management professional. That’s why all sport management undergrads at William Woods take PED 220 Social Science in Sport. Social Science is the scientific study of human society and social relationships — history, political science, anthropology, demographics, economics and more. According to the book Social Sciences […]

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April 26th, 2017

Posted in Sports Management

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Sport Management Career Spotlight: What is sport for development?

William Woods Undergraduate

According to one study, a whopping 94 percent of young people want to use their skills to benefit a cause. It’s no surprise then that social entrepreneurship and organizations driven with a social purpose are on the rise. So what do young people interested in a sports-related career do to make their own positive impact […]

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April 17th, 2017

Posted in Sports Management

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Why are athletic world records always set? Are we getting better? Or is technology?

William Woods Undergraduate

Many sport management professionals work with some of the greatest athletes in the world — people who are stronger and better at their sport than any other athlete before them. Others work to develop technologies and research that helps get athletics to a new level of endurance, strength, power or speed. During the Olympics in 2012 […]

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February 24th, 2017

Posted in Sports Management

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Sport Management Career Spotlight: Working with Aging Populations

William Woods Undergraduate

William Woods graduates with a bachelor’s in sports management often work in areas that benefit the young — whether in youth sports organizations, schools, or professional sports. But as Baby Boomers age, sports management professionals must question how sports and general fitness impacts older adults as well. In fact, this aging population is reportedly one of […]

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February 9th, 2017

Posted in Sports Management

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